EHLITE Magazine n°30

The Autumn 2010 issue will be a visionary edition which will attempt to identify the technical and managerial know-how needs of the international hospitality industry for the coming decade which will be taught in educational institutes.

The World Tourism Organisation (UNWTO) predicts strong growth in its sector in the years to come; experts forecast the number of tourists to double by the year 2020, to 1.8 billion people.

The behavioral changes which will occur in the coming years will impact employment in the sector: new activities and jobs will be created, as well as specialised jobs integrating new technologies.

Education programs are likely to evolve towards greater quality; and qualifications and training programs are a key element leading to quality.

In this perspective, education will be a key factor in a sector which is becoming more and more complex and in which there will be an increasing amount of associated services.

SPECIAL REPORT
Hospitality management education in 2020: challenges and opportunities

Social changes and economic factors have a direct impact on the hospitality industry and the evolution of its businesses.

• Focus on the quality of hospitality, customer relations and in the area of trade will be crucial when facing the changes in consumer behaviour which is becoming increasingly "chameleon-like"
• The necessary expertise and knowledge required in new technologies and the need for added-value skills are some of the expected changes in the hospitality business
• The growing awareness of criteria for sustainable development in the hospitality sector will impact the training devices which must integrate this qualitative aspect based on all of the ethical requirements of sustainable development

This list is not exhaustive, and authors are free to suggest other ways of approaching the topic...

The Editor-in-Chief of EHLITE magazine would be pleased to count you among its contributors and invites you to contact her at your earliest convenience. Should you know any other potential contributors, please do not hesitate to provide them with our contact details.

Importante note :

The subjects submission should be sent in by JULY 30th 2010 at the latest.

The articles should be sent in by AUGUST 18th 2010

Véronique Banyols
Editor-in-Chief of EHLITE Magazine
veronique.banyols@ehl.ch