Forum Pro on social media at EHL
The 4th Professional Forum organised by the Research Department of the Ecole hôtelière de Lausanne will be held on 23 March and the theme will be social media.
Today, on-line reputation, virtual presence and digital identity are crucial points in the business world. Find out how you can best take advantage of social media!
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How to make social media work to your advantage? This presentation investigates and demonstrates at “What works, What doesn’t and Why” in social networks with a particular discussion that reviews the importance of; trust, transparency, tools, benefits and money. 
Presented by Farhan Lalj, European Marketing Operations Manager, Yahoo. Farhan Lalji is the European Marketing Operations Manager for Yahoo! with responsibilities for marketing channel objectives and measurement across the UK, France, Germany, Spain and Italy. Farhan plays an instrumental part in leading European Marketing at Yahoo! into social media. Previously, Farhan was the head of Business Development and a senior Strategy consultant with Precedent Communications in London working with clients in the Education, health, finance and other industries. Farhan has an Executive MBA from London Business School and a bachelor’s degree in Human Factors and Ergonomics from McMaster University. |
Special offer for EHL Alumni
1 access to the Forum
+ Lunch at the Berceau Des Sens
for CHF 160.- instead of CHF 180.-
Official website: www.forum-pro.ch
